One True North Leadership and Business Coaching Solutions is committed to helping business owners and organizational leaders find their way through our current COVID crisis.  We also recognize the many challenges this crisis may be causing you and your families.  

Our mission is to coach and mentor business owners and organizational leaders and their teams to achieve the highest quality products and services that are valuable, profitable, and sustainable, as well as make a positive social impact on the local community.

Especially during this time, that means consistently learning about what resources are helpful, impactful and necessary for you to LEAD, THINK, PLAN and ACT. The list below is refreshed regularly. We hope you find it helpful.  Stay safe, healthy and connected!

COVID 19 Resources

Every brand is now in the business of public service. If they are going to act responsibly and don't want their interruptions to be ignored and dismissed and ultimately damaging to their brand. All messaging needs to change. I don't want to buy a toothbrush from you, I want to learn how to look after my teeth when there are no dentists available. I don't want to buy a car, I want to know how to keep my car running. I don't want to buy a CD from my bank, I want to know how to do everything I can to save money. I don't want to know your grocery chain has a great new brand purpose, I want to know if you are open and how I now need to shop... repeat the above across hundreds of categories and you have plenty of work for marketers and agencies to be doing right now.

Opinion Articles during COVID-19 by One True North 

- Hope Is Not A Method
- Say Something, Not Just Anything!
- The Cream Always Rises to the Top
- The Choices You Make Define Your Character
- The Very Best and the Very Worst!
- Stay Above the Point! 
- We’re in a Marathon!
- Use Your Time Wisely!
- Time to Get Up

Resources for Small Businesses

- covid19relief.sba.gov for assistance call 800-659-2955 (don’t give up-took 7 x to get through but very helpful in completing loan app)
- Small Biz LA — Covid-19 Resources
(webinars every day at 3 pm)
- ibank.ca.gov
- cdtfa.ca.gov
- SBA Paycheck Protection Program
- SCV Chamber of Commerce COVID-19 Information
- SCV Chamber of Commerce COVID-19 Webinars
- Free Business Planning Classes
- Coronavirus Small Business Survival Guide- U.S. Chamber
- Customizable flyer for Businesses to Communicate with Customers-U.S. Chamber
- Coronavirus Emergency Loans; Small Business Guide and Checklist - U.S. Chamber
-  Town Hall meeting on the status of the CARE Program -  US Chamber on 4/17/20
- Preparing Your Business for a Post Pandemic World-HBR

Mental Health Resources

- LA County Department of Health Covid-19 Information
- Insight Timer app
(largest catalogue of free meditations)
- PsychHub
- Stress and Coping-CDC
- That Discomfort You’re Feeling is Grief-HBR
- Mental Health and COVID

Tips for Working from Home

- 26 WFH Tips while Self Isolating During the COVID19 Outbreak 
- Help to Stay Focused-10 Tips
- How to Focus on Work during COVID19
- Remote Collaboration Best Practices-The McChrystal Group

COVID Education 
- Bill and Melinda Gates

Leadership

- What Kind of Leadership Does our Nation Need-CBS Sunday Morning
- World Abundance through Business Re-Education